Brand

Logo

The symbol and wordmark are used separately in most cases. When both are needed they lock up at matching cap heights.

• 
  Calder Logo DarkSVG
• 
  Calder Logo LightSVG
• 
  Calder Wordmark DarkSVG
• 
  Calder Wordmark LightSVG
• 
  Calder SymbolSVG

Colour

An off-white and an off-black we call Parchment and Slate, complemented by Warm Red and Powder.

• Slate

  RGB

  0, 0, 0

  HEX

  #000000

  CMYK

  0, 0, 0, 100

• Parchment

  RGB

  247, 248, 242

  HEX

  #F7F8F2

  CMYK

  0, 0, 2, 3

• Warm Red

  RGB

  247, 68, 9

  HEX

  #F74409

  CMYK

  0, 72, 96, 3

• Powder

  RGB

  152, 187, 236

  HEX

  #98BBEC

  CMYK

  36, 21, 0, 7

Typography

AT Realm sets headlines. FT Kunst Grotesk carries sub-headlines and body copy. Both run tight: 95% letter height, minus 4% letter spacing.