Calder was built with a singular focus and mission:

To help brands reach the world’s most valuable individuals through thoughtful media and messaging.

We began with a simple insight:

High-net-worth individuals engage with content differently. They consume media in more selective environments, make decisions independently, and are largely unaffected by generic advertising tactics.

Yet many brands still rely on broad performance metrics and assume all audiences behave the same way.

At Calder, we focus on context. We help brands show up in the right environments - on the publishers, platforms, and channels where influential individuals naturally spend their time. Our strategies are grounded in understanding where and how these audiences browse, not in tracking who they are.

Our team brings experience across advertising, media buying, financial services, and audience development. We work with brands to create campaigns that are relevant, brand-safe, and aligned with both performance and privacy standards.

We believe that effective marketing doesn’t need to be invasive. It just needs to be better aligned with how people actually engage.

If your customers are in the top one percent, your media strategy should reflect that.